Two models of Honda motorcycle won the top Top Brand Award 2010 from the 3 categories of two-wheeled vehicles that have been prepared by Frontier Consulting Group. This achievement showed the strength of a brand and high customer loyalty to Honda.
Honda Supra perched at the top of Top Brand Award motor segment type duck duck beat the mainstay of other manufacturers who are in second place. Absolute Honda Revo is ranked third in the segment accompany Honda Supra motor duck.
Another successful model occupies the peak position is a successful Tiger Honda sport bike segment topped aside a sport that became one of the mainstay motor manufacturers in the country. Besides the 2 awards at their peak, PT Astra Honda Motor (AHM) also received 3 awards Top Brand in the other categories of scooter. Honda entered this segment more later than other scooter manufacturers, managed to enter the two brands namely skutiknya Vario and Beat the motorcycle market is the fastest-growing. Both brands are sticking skutik skutik AHM other manufacturers who are still leading this segment.
Top Brand Award survey was conducted by Frontier Consulting Group based on three main components being assessed as a core performance drivers of a brand, namely awareness, market share, loyalty.
Head of Corporate Communication, said Kris AHM Top Brand Award is not only a proof of recognition of Honda's market leadership in the domestic motorcycle market, but it reinforces the position Honda as the brand most recognized by the community.
"In some areas, if you call Honda Motorcycle ya even though the motor is not a Honda. We hope this award can lead us to continue providing the best products and services for consumers, "he said.
Based on official data Indonesian Motorcycle Industry Association (AISI), PT Astra Honda Motor (AHM) managed to continue its leadership in the market for motorcycles in 2009 with sales of 2,701,278 or 46.2% of total national motor market reached 5,852,040 units .
Honda Supra perched at the top of Top Brand Award motor segment type duck duck beat the mainstay of other manufacturers who are in second place. Absolute Honda Revo is ranked third in the segment accompany Honda Supra motor duck.
Another successful model occupies the peak position is a successful Tiger Honda sport bike segment topped aside a sport that became one of the mainstay motor manufacturers in the country. Besides the 2 awards at their peak, PT Astra Honda Motor (AHM) also received 3 awards Top Brand in the other categories of scooter. Honda entered this segment more later than other scooter manufacturers, managed to enter the two brands namely skutiknya Vario and Beat the motorcycle market is the fastest-growing. Both brands are sticking skutik skutik AHM other manufacturers who are still leading this segment.
Top Brand Award survey was conducted by Frontier Consulting Group based on three main components being assessed as a core performance drivers of a brand, namely awareness, market share, loyalty.
Head of Corporate Communication, said Kris AHM Top Brand Award is not only a proof of recognition of Honda's market leadership in the domestic motorcycle market, but it reinforces the position Honda as the brand most recognized by the community.
"In some areas, if you call Honda Motorcycle ya even though the motor is not a Honda. We hope this award can lead us to continue providing the best products and services for consumers, "he said.
Based on official data Indonesian Motorcycle Industry Association (AISI), PT Astra Honda Motor (AHM) managed to continue its leadership in the market for motorcycles in 2009 with sales of 2,701,278 or 46.2% of total national motor market reached 5,852,040 units .
